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The program to vote for the title of Golden Brand of Ho Chi Minh City is carried out under the direction of the People’s Committee of Ho Chi Minh City and the Department of Industry and Trade of Ho Chi Minh City and the Saigon Economic Times as the direct agency. carry on
Honor City businesses. Ho Chi Minh City has made many efforts and successes in building product brands; raising the awareness of enterprises about the role and importance of building and developing brands associated with the development of competitiveness of enterprises.
The product brand or group of products (goods and services) selected for the vote is a brand formed and owned by an enterprise in Ho Chi Minh City (headquartered in Ho Chi Minh City). ; brands owned by enterprises participating in the vote have been built for at least 2 years from the date of voting.
BE THE BRAND OF THE YEAR
The voting for the Ho Chi Minh City Gold Brand is done openly and transparently and in compliance with the provisions of the law.
A business can register to vote on a product; Product Groups; Goods and services that meet the set criteria will be awarded the Ho Chi Minh City Gold Brand Award. The product brands of enterprises participating in the voting will be considered and scored by the Voting Council and at the same time collect the votes of consumers. The product brands that are voted by the Council with 70% of the total points will be reported to the Award Organizing Committee for approval to submit to the Chairman of the City People’s Committee for consideration and recognition.
Members of the voting council are reputable experts in branding. Criteria for scoring the product brands participating in the vote are based on: Compliance; evolution; creativity; investment in brand and brand management; quality and safety of products/services; responsibility to the community