Food businesses build brands in the new normal

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In the context that the Covid-19 epidemic has directly affected all aspects of social life, the trend of choosing food for meals has also gradually changed.Consumers set higher criteria for product quality, safety and hygiene, and origin of ingredients when shopping for food and food.

In order to meet the needs of consumers and also to adapt to the new trend of the market, food and food businesses also have changes in the process of operation, production, construction and marketing. brand marketing.

In the story of changing to adapt and overcome challenges from the Covid-19 pandemic, and shape brand values during the crisis, promoting the internal resources of the business becomes more important than ever.

We invite you to listen to the sharing of business representatives about the journey that they have been going through in a talk show organized by Saigon Economic Review with the theme “Improving the value of Branded products and services. yellow”.