Vietnamese food to the world: An effective and sustainable sales story

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The fourth wave of Covid-19 outbreak has had a heavy impact on the production and business activities of the food and food industry when the price of input materials for production increases, the supply chain breaks and the shortage of raw materials.

Revolving around the story of food and food businesses trying to overcome difficulties, improve brand value and access the international market, Saigon Economic Magazine organised a series of online seminars with two owners. Titles “Improving the value of Gold Brand products” and “Vietnamese food approaches the world market”. The seminars were broadcast in turn on the Fanpage of Saigon Economic Magazine.

The efforts of enterprises have been recognized in contributing to ensuring the supply of goods to people during the outbreak of the disease, especially in the southern provinces where social distancing measures are implemented. along with disease prevention measures.

When the epidemic has been somewhat controlled, it is also time for consumers to rethink their food shopping habits and set higher standards for safety and quality for their daily meals. Thereby setting requirements for businesses to reshape strategies and products, redesign supply chain models to adapt to the new normal, when existing traditional models have shown risks. during the pandemic.

Speakers participating in the seminar, including Ms. Ly Kim Chi – Chairman of Ho Chi Minh City Food Association (FFA), Mr. Nguyen Anh Tuan – Deputy General Director of Colusa-Miliket Food Joint Stock Company, Mr. Kao Sieu Luc – General Director of A Chau Confectionery One Member Limited Liability Company, shared that change is an inevitable factor in this time, but how to change it to both keep the brand value and meet the needs of customers. Market demand is a problem that businesses must consider.

In the general strategy to strengthen and develop the food industry, enterprises must strive to maintain their position in the domestic market and seek opportunities to boost exports through free trade agreements. new generation. That is also the driving force for enterprises to recover and develop production in the new situation. But to be able to participate more deeply in the world’s food supply chain, Vietnamese businesses also face many obstacles. There have been many stories about shipments of goods that were forced to return because they did not meet quality standards from the import market, and this became a concern for new businesses wanting to start accessing the market. international.

According to Ms. Ly Kim Chi, food and food businesses need to prepare carefully, in addition to support from the government, ministries and associations when they want to access the international market in the context that Vietnam is becoming increasingly difficult. participate more and more deeply in the world’s food supply chain. Besides demonstrating the spirit of transparency, responsibility and sustainable production strategy, enterprises also need to constantly update the regulations on strict quality standards of the import market.

From practical experience, Mr. Nguyen Anh Tuan and Mr. Kao Sieu Luc, wish the government, ministries and associations to organize many activities to connect the supply of raw materials and have solutions to promote enterprises to step out. at the same time, helping businesses overcome the situation that goods do not meet strict control standards from foreign markets.

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Source: KTSG