Honoring 30 enterprises winning the Ho Chi Minh City Gold Brand Award in 2021

On the evening of January 6, 2022, 30 businesses with excellent results in building and developing brand names for products and services were honored at the award ceremony “Golden Brand of Ho Chi Minh City for the second time in 2021”. “. This year’s award-winning product brands have become encouraging bright spots in the context of the economy still affected by the epidemic, contributing to creating a new growth engine for the recovery of the trade-industry center. leading service in the country.

Speaking at the ceremony, Mr. Phan Van Mai, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, Chairman of the People’s Committee of Ho Chi Minh City said, “In the context of the Covid-19 pandemic putting the city in many challenges, With great and unprecedented difficulties, in response to the call of the city, businesses have made efforts to overcome difficulties, adjust the scale and appropriate production methods to maintain production, minimize multi-broken chain of production, supply and circulation of goods; contribute to the City to ensure the need for essential goods for more than 10 million people and medical resources for epidemic prevention and control.”

The Covid-19 pandemic also promotes the emergence of businesses with strong, impressive product brands that inspire constant efforts during the Covid-19 pandemic. And the company’s product brands that won this 2nd Ho Chi Minh City Gold Brand Award have demonstrated the relentless efforts, resilience and creativity of the city’s business community, said Mr. Phan Van Mai. emphasize.

The Gold Brand Award 2021 honors brands in the field of food production and supply, solid rear during the recent Covid-19 pandemic Photo: Le Vu

The Ho Chi Minh City Gold Brand Award is an annual award directed by the People’s Committee of Ho Chi Minh City to honor businesses with excellent results in building and developing product and service brands. The award was assigned by the People’s Committee of Ho Chi Minh City to the Department of Industry and Trade of Ho Chi Minh City in collaboration with the Saigon Economic Review.

The award selection committee consists of reputable economic experts and consultants on building and developing brands, including representatives of the Department of Industry and Trade, Saigon Economic Review, and the Institute of Strategy and Competition. and Vietnam Marketing Association.

According to Mr. Bui Ta Hoang Vu – Director of Ho Chi Minh City Department of Industry and Trade, the “2nd Ho Chi Minh City Gold Brand Award in 2021” was held in a special context that the fourth outbreak of Covid-19 epidemic had a profound impact on the world. spread to all aspects of socio-economic life, most businesses have to face many difficulties. Therefore, the Department of Industry and Trade has actively invited and encouraged businesses to participate in order to honor worthy faces after a year of facing unprecedented challenges.

“The objective of the award is to honor local businesses that have made great efforts and success in building product brands; raising awareness of enterprises about the role and importance of brand building and development associated with developing the competitiveness of enterprises. Through the award, the city wants to create a driving force to encourage businesses to actively innovate, create and develop sustainably, contributing to improving the competitive advantage of the city’s business brand in the domestic and international markets. economic. This year’s awards take place in the context of the complicated development of the epidemic, and the winning product brands are encouraging bright spots, creating a new growth engine for the city’s economic recovery and growth. “, Mr. Bui Ta Hoang Vu emphasized.

The Gold Brand Award 2021 honors brands in the industrial sector, product brands play a key role, as a solid foundation for the economy to develop.

After only 2 months of launch, the award has attracted more than 60 businesses from fields and industries of 04 key industries and 09 service industries to register to participate.

After receiving applications from businesses, the Voting Council scored and selected worthy businesses based on 10 groups of criteria, including: criteria of transparency and legal compliance. the law; operational efficiency; business ethic; social activities; personnel and personnel policy; research and development (R&D), innovation; generational transfer vision; brand promotion and development; management system and brand coverage; quality and safety;

Mr. Tran Minh Hung – Editor-in-Chief of the group Saigon Economic Review, Chairman of the Selection Council for the Golden Brand Award, said that despite taking place in a very difficult context when the Covid-19 epidemic lasted and complicated, but the award has received the attention of businesses through the submission of well-organized and serious participation dossiers. At the 2021 awards, the number of ineligible entries rejected is very small.

In addition, a special thing of the 2021 awards is that along with the participation of businesses in the city’s typical manufacturing and service industries, there are also hospitals. This is also quite understandable, because in the past year Covid-19 has recorded the strong operation of these units, and hospitals are more and more interested in investing and promoting services and brands. own brand instead of just focusing on expertise as before.

The list of award-winning brands in the service sector was honored this year, with the appearance of 2 frontline hospital brands of the city, as well as two frontline hospitals in the fight against the epidemic during the 2 years of the pandemic. past. This is not only the recognition and encouragement of the city’s leaders, the award organizers, but also the deep gratitude of the whole city people for the frontline forces who have sacrificed and strained themselves to fight the epidemic during the pandemic. long time. Photo: Le Vu

In order to select the golden brands for Ho Chi Minh City, the Voting Council took into account the factors of the community and the ability to overcome difficulties in a very difficult situation because of the epidemic as well as the sustainable development factors of the business. Karma.

“Sustainable development is an important factor because we, including the Voting Council, the Award Organizing Committee and businesses, all agree that in a dynamically developing city like Ho Chi Minh City, Sustainable development of the business Golden Brand is not only about achieving profits for the organization itself, but also contributing to the development of the community and society”, said Mr. Tran Minh Hung.

According to the evaluation of the Voting Council, most of the product/service brands of the winning enterprises have undergone a long process of formation and development and have established a solid position in the market, with a recognize and have a high reputation in the minds of customers and make positive contributions to the economic development of the City.

As a result, the Voting Council has unanimously selected about 30 businesses with product and service brands for the Ho Chi Minh City Gold Brand Award in 2021.

LIST OF RECOGNIZED ENTERPRISES “HO CHI MINH CITY GOLD BRAND” IN 2021

1. Cholimex Food Joint Stock Company

2. Masan Consumer Goods Joint Stock Company

3. Liksin Packaging Printing Industry Corporation – One member limited liability

4. Duy Tan Plastic Production Joint Stock Company

5. Kem Nghia Joint Stock Company

6. Van Thanh Mattress Company Limited

7. Vinh Tien Paper Joint Stock Company

8. Saigon Seafood Trading Joint Stock Company

9. Binh Dien Fertilizer Joint Stock Company

10. TNI King Coffee Limited Liability Company

11. Nam Phuong VN Limited Liability Company