WELCOME TO THE HO CHI MINH CITY BRAND AWARD
In order to recognize and honor businesses that build impressive product brands, associated with the identity of Saigon – Ho Chi Minh City, the People’s Committee of the Ho Chi Minh city has issued a plan to organize the “Ho Chi Minh City Brand Award”.
The program to vote for the title of Golden Brand of Ho Chi Minh City is carried out under the direction of the People’s Committee of Ho Chi Minh City and the Department of Industry and Trade of Ho Chi Minh City and the Saigon Economic Times is the direct implementation unit.
Voting product brands of enterprises in Ho Chi Minh City, thereby promoting the image and characteristics of Ho Chi Minh City; At the same time, it is the basis for building a strategy to develop city product brands in domestic and international markets.
The rating council has 9 members from Vietnam Marketing Association; Ho Chi Minh City Business Association; Economic University at Ho Chi Minh City; Institute for Brand Strategy and Competition; International branding experts; Ho Chi Minh City Department of Industry and Trade, Saigon Economic Times.
THE BRAND AWARDS 2022 RETURNS IN
THE HO CHI MINH CITY BRAND AWARD
Imprints on the City Square
The award is the MARKET that the business achieves on its journey
As a guarantee for the brand with top-notch positioning & high-class quality
THE BRAND AWARD – RETURN TO GEM CENTER IN DECEMBER
Click here to see the full list of winning brands from our most recent ceremony.
Enhancing the value of ‘Golden Brand’ products
In addition to the difficulties caused by the Covid-19 pandemic, the domestic food and food industry is still facing challenges in the context of increasing production costs, fierce competition, meeting the needs of consumers. new rules and standards set by domestic and foreign markets as economic integration deepens. Overcoming difficulties,
Branding is as diverse as life itself
Brands are representative of everything a business does and everywhere they appear. Therefore, the brand can tell a story about the business and spread it with product quality or leadership value. Recognizing that brands are invaluable assets, businesses all try to build and protect in many different ways. Through the